iTunes HD content?
Submitted by ingo on Tue, 2007-03-20 13:24.
As the Apple TV finally starts shipping, I'm wondering if Apple will start providing HD Movies in their iTunes Store. I think this could really boost both, the Apple TV and the iTunes (Movie) Store.
What's your view on this? How much more would you be willing to pay for an 720p movie compared to the already available 480p versions?

Apple definitely should offer HD content!
Forget Blu-ray and HD DVD - the future is downloading hi-def content. Apple should take full advantage of consumer weariness caused by this stupid format war and start offering HD movies right away! Storage capacity is out there and those large hard drives are way less expensive than Blu-ray or HD DVD players. As far as price - Xbox Live already offers HD movies for rent at $6 each. I would pay $15-20 for a HD movie I could keep (cheaper than a Blu-ray or HD-DVD too).
re: hd content
I don't think it's a matter of paying for the movies it's rather a matter of how long people would wait for a movie. 20 minutes to an hour for current itunes movies, yet imagine files 3 - 5 times larger. not to mention the needed hard drive space >.< but after seeing the apple tv in action, I'm definitely wait for high definition and higher audio fidelty in future generations
hd content
Apple should provide a feature in the iTunes Store which would allow ordering of a movie from a remote PC/Mac which then gets downloaded to the (pre-registered) Apple TV in your living room. You could then order the movie while you are in the office and watch it later at home.
What's really missing in Apple TV is the lack of support for DTS and/or Dolby Digital 5.1 - you don't want to spend $20 or more for a HD movie if you only get stereo sound - I wouldn't...